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Thursday 28 April 2011

Chris Bailey - Evaulation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Within our media productuct we have tried to include as many conventions of a thriller to make the narrative more beliable and make the audience and spectator enjoy the opening of the film more. In the opening we have kept dialogue to minimum with the sound building throughout which is building the tension. When deciding what to do for our thriller i looked on www.youtube.com at some thriller openings. Some of these were:

Jaws - http://www.youtube.com/watch?v=dT5-th18VR4
28 Days Later - http://www.youtube.com/watch?v=0JgiJo5VK0M


In most thrillers we see the opening of the film having and establishing shot. An establishing shot sets the scene  and shows what place the characters are in and also the surrounding of the characters. In my film (phone grid) i decided to use this technique as it helps set the scene and is quite disturbing to the audience as thhey are not sure what is going to happen. Another convention that we used in our thriller was choicing the correct sound needed to build after each shot. Using this technique it build the tension as the audience /spectator when watching are not sure what is going to happen.This keeps the spectators at the edge of their seats.

We also have a hidden identity which is used straight from the start  this means that the audience do not know who the pragmatist is. We have used phones ringing and therefore we do not hear the protagonist  or see the protagonist, so from the start there are no clues to who this might be. To produce this when editing i used discuntinty edditing, this is where the narrative is not in a simple order. During the opening we cut to the phone in the field then we cut to a character and back and forward.

Using technology as a key for issues raised in the film i hope that young people will want to go see it. In the news and in newspapers we hear and see a lot about the latest technology that has come out. Due to this i hope that people will be encouraged to what the film as it has many different themes and issues that are going on in today life about who technology has grown and how it can also be used in bad curcumstances.

How does your media product represent particular social groups?

We have tried to represent social groups in our film; we have used some stereotypes to help the audience understand what the character is like. This is effective, as we do not have to go into detail at the start of our film phone grid as we hope that the audience/spectator can understand the characters roles and what they are like, though the means of differnt sterotypes.

We have used tradional gender types; these include -

 Men – just coming out of the gym this is traditional as you only see a man in the shot and no women. However this can also link to a modern stereotype as men being vein and caring too much about themselves.-      

Women – In the kitchen making toast and also at home in bedroom looking into the mirror and caring about their image, both of these are traditional stereotypes of women.- 

   The couloirs we see also reflect what type of person the character is and what he/she is going to be like. We see the girl waking up out of bed wearing pink; this atomotacily links her to a girly girl.

What kind of media institution might distribute your media product and why?

 As our film is a low budget film as a group we have decided to try and get distribution from a company called 'Diffusion Pictures'. Diffusion pictures is a new company that was created in 2006, it also specializes in films such as ours that struggle to get a distribution deals. Here is a link to there website:   http://www.diffusionpictures.co.uk/

- We hope to get out our film out on the Internet before it goes onto television or even to the cinema. We are going to put our film on such websites such as; BBC shorts films and also virgin short films. We hope by doing this word of mouth will get around and make our film watched more.

.-    With many different social network sites that have been set up on the internet over the last few years such as; my space, Facebook and also twitter it is easy to spread our film around and get it known which would therefore lead to more people watching it, and boost up the hits on the film.  Facebook is also very good and the idea that we will use is make people watch the trailer and if they send it to 10 of their friends they can then watch the whole movie. This is a very clever way of advertsing as it will help spread the word quicker.

- This is a cheaper way of broadcasting our film, and easier to transport around as we will just have it on the internet to watch, rather than people transporting big cinematic roles of film to all different cinemas to audiences and spectators to watch. It saves money on fuel costs and also drivers. This link here tells you all about cinematic roles and how they have changed over the years
                             HOWEVER.

-       Some people ay not have the Internet to watch our film meaning that they wont get to see it. Also people may not have the correct/up to date flash player and may not want to download the new version as it takes to long and therefore they will not be able to watch our film.- 

-In cinemas we see a lot of advertising about new and ongoing films in the cinema, which are located outside and also inside to grab consumers attention to watch our film. As our film is on the Internet people will not get to hear about it meaning that adverting for our film is lacking which therefore links to not a lot of people watching it.


Who would be the audience for your media product? 

- To decided our film rating we have used the BBFC website. BBFC stands for the British board of film classification. The British Board of Film Classification is an independent, non-governmental body, which has classified cinema films since it was set up in 1912 and videos/ DVDs since the Video Recordings Act was passed in 1984 (Taken from BBFC website)

- On this website there is a lot of information to what your film should be classified as, and the reasons why it should be that. After long reasrch looking on this website we have decided to have a classification of 15.


No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.After the opening of the film there are many different themes and issues that are brought up. There is the following in our film;

Imitable behavior – In “Phone Grid” we see elements of behavior however it is very unlikely that it will be copied by any spectators watching our film-   

Strong language – The strong language in our film “Phone Grid” is frequently used throughout, however it is only used due to the context within our film.

Violence – We have mild scene of violence in our film witch makes it very discreet, however we do not have gory images and according to the BBFC if we did it would unlikely to be acceptable for a 15.

 They are the reason why we have chosen a 15 for our film, this is a perfect age group to have your film in as many cinema consumers are aged between 15- 24 and they spend there leisure pound watching good films. Also as this is a 15 it fits in with social networking sites such as Facebook where a lot of students young males and females are on, this will be good when we start adversting on Facebook and getting other to do also. 


How did you attract/address your audience?



- To attract our audience we have done a number of different things. Our target audience is from 15 -21 year olds.  We have incorpatred many different themes and issues, which relate to teenagers and young adults.
-The actors that we have used in “Phone Grid” are at a similar age as our audience meaning that they have automatically got something in common with them which is very effective as it can helps engage and builds a relationship between the characters and the audience, which leads to people enjoying the film more.

-We have used the issue of technology from the opening of the film, by using this it is a big theme as it can attract people who are interested in different types of technology. The technology that we used was a mobile phone. Most people in our target audience (15-21) will own a mobile phone, this means that there will be another connection made with the film that the audience can make.
-When watching this film, you are not able to see who is the protagonist from the opening, this makes the narrative slightly confusing however it puts the audience at the edge of there seat, building suspense and building up spectator with the audiences.
-However when attracting as our certificate is a 15 it is limited, but on a positive side it can attract people as they know it isn’t going to be a family friendly film, where you would have children in the audience with their mums and dads, but it will have teenagers that like a strong narrative film with young adults themes and issues.

What have you learned about technologies from the process of constructing this process ?

- When filming i have learned that the white blance is very important as if it is incorrect it can make the footage of the filming look very bad. This photo to the left show this.

- Sound is very important when producing the final product. I forgot about sound till the last minuite and it was a bit of a rush to get the correct sound with all of the sound effects. Also with garage band i learned how to export/share it as a final movie into quicktime player witch i did not now how to before.

- When looking through the footage i thought that the handheld shorts were not as good as thoese when i used a tripod. I realised that when doing a handheld shot it needs to fit in with the narrative such as if somone is running it would be good to use a handheld rather than a tripod. However with most shots a think a tripod is more affective as it does not have the camera shake.

- The 180 degree rule i also learned as, when filming i had to refilm some parts as i had noticed that by mistake i had broken the invisable line. I learned how confusing it was to the audience when watching back as it looked like people in the frame kept on swapping positions backwardsand forwards.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final product?

As I wanted to have specialized titles in our film I decided to look at different programs to produce the titles apart from using final cut text as I thought it was quite plain and simple and the effect that I wanted the titles to be was not on there. The program that I found was called motion.

To learn to use this programe i looked on you tube and looked at tutorials about how to use it, here is one of many that i watched  http://www.youtube.com/watch?v=uVj7kpA_B_8

Here are some screen shots of what the progame looks like when you open it up
     

This is a graphics designer program and with this I managed to create the titles. This title that I used fits in with the themes and issues as they come up in a code format. I think that this is a main program that I have learned to use as in the future I will use this to make my titles to stand out and have an impact on the audience when watching the opening to the film.

http://www.youtube.com/watch?v=uVj7kpA_B_8

When filming the preliminary task we were only aloud to use the standard definition cameras, however in our final film we were aloud to use the Sony HD camera, this made a big difference. The camera was digital and I found It easier to play black footage to see how each shot had turned out, which was a lot better than rewinding the tape back. Also this camera was touch screen so I taught myself how to set the white balance on it used the touch screen

  < SONY HD CAMERA that i used in my final piece.

 < TAPE CAMERA that we used in the preliminary

In the preliminary we used IMovie to create our film, however for our final film we used final cut. Final cut is a professional piece of software; I found it very useful when editing to use the trimming on it. It was very precise so I could cut the shot exactly where I wanted unlike in IMovie I did not have that tool, using this you can match the action with the shot so it is exactly where it should be.

 < i moive 
< Finalcut  

Also I made sure when filming that I did not brake the 180 degree rule line as in our perminaly I was very close to doing that, therefore I look extra care when filming to plan each shot to make sure it Image showing the rule and also this link to explain the rule in more detail http://www.google.co.uk/imgres?imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJBE6QwYRsmBRmuKYgC-PVY3Pi_t8oUxcR-okKtTOJA3Rjt6J637YK52TXNIixLS4GBgRnUNTCBYHuQeWTH8qI2L-_wr0OuxItLZ-258w-w_HwPQN0KVBRBPHaNZ_Xrc4YlMRXIU9eZB0n/s1600/678px-180_degree_rule.svg.png&imgrefurl=http://thescripturesofch.blogspot.com/2011/03/180-degree-rule.html&usg=__AGDKEI716AU1XwdnOVHGaRVhKKk=&h=599&w=678&sz=82&hl=en&start=1&zoom=1&um=1&itbs=1&tbnid=uHxgXFhKvZc8_M:&tbnh=123&tbnw=139&prev=/images%3Fq%3D180%2Bdegree%2Brule%26um%3D1%26hl%3Den%26rlz%3D1T4HPEA_enGB350GB350%26tbm%3Disch&ei=kaS5TaPeCsqt8gOx2vQ1

Overall i was very pleased with our film and we worked well as a group.

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